Objective: Globally introduce Google Pixel’s first portfolio of premium devices, drive consideration and educate consumers on the emotional benefits of being a Pixel owner.
Solution: We married carefully crafted, live action demonstrations with a visually strong point of view, in order to bring an element of luxury and desire to the Pixel brand. These scenarios were used modularly to create a wide range of global campaign assets, including an anthem, short form consideration and long-form educational content, and still imagery. Each vignette illustrates Pixel’s usefulness in helping people connect to more meaning moments…the one’s we have together.
The Google Pixel Collection. Be Seen. Be Heard. Belong.