You can join the crowd. Or, you can leave it behind. When you choose bold styling, a supercar-inspired interior and thrilling handling, you choose the all-new 2014 Lexus IS. A car designed with one purpose. To stand apart.
RESULTS: Reached 94% of target | Over 1.6 Billion Impressions | 2 Industry Firsts
For the global reveal of the All-New Lexus IS, we created a provocative, rapid-fire visual and sonic spectacle to accompany the sedan’s launch at this year’s North American International Auto Show. Partnering with acclaimed music video director Melina Matsoukas, we showcased the bold styling of a beautiful car, a beautiful cast of characters bedecked in avant-garde fashions, and a big beautiful bald eagle. With an aggressive soundtrack courtesy of Chicago electric trio Kill Memory Crash, we imagine this video will provoke responses that are visceral, emotional, and far from gray.
Crowd :60 - National
Color Shift :30 - Dealer
Lexus IS - Campaign Recap