LEXUS x GARETH PUGH - To celebrate the first-ever Lexus RC F, the most powerful V8 performance car ever developed by the automaker, Lexus Design Disrupted transformed New York City’s Pier 36 into a multi-chamber installation space with live “tableau vivant” fashion performances to kick off New York fashion week. To highlight Lexus’ commitment to provocative design and performance, they chose to work with modernistic English designer Gareth Pugh to premier his 2015 spring/summer collection.
PR RESULTS: 224 Million Editorial Media Impressions | SOCIAL RESULTS: 16 Million Social Impressions | PAID MEDIA RESULTS: 1.5 Million Media Impressions
LEXUS x GILES DEACON - To celebrate the launch of its all-new 2014 IS, Lexus created Lexus Design Disrupted. Debuting a first-ever live holographic performance art experience, the event features model Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand’s commitment to design and technology. Joe Zee, Elle creative director and host of Sundance Channel’s “Revealing,” serves as master of ceremonies.