This first fully integrated global campaign featured a series of 12 online videos, print, and social media posts. Shot with acclaimed photographer, Rankin, the work featured fashion, bold ice cream creations, and highlighted core Häagen-Dazs values on a variety of online and real world platforms.
RESULTS: Achieved buy-in across key markets (UK, France and China) and outperformed previous regional efforts in: cut through, emotional resonance and net promoter scores.