Objective: The luxury kitchen is often perceived as either a museum or a chef’s domain. With the new Modernist Collection, reintroduce Dacor as the luxury kitchen appliance brand for those who love to entertain.
Solution: To introduce the new Modernist Collection, we blew the lid off traditional ideals and wrote a new narrative for the kitchen—one inviting others in to play. This 360 campaign launched during the Emmy's with The Remodel—a long-form brand manifesto, and was accompanied by short-form product infused social content, and robust digital and print. We partnered with The Hollywood Reporter and Variety to create branded long-form content with modern entertainers like Rachel Zoe and Molly Sims. Additionally, we staged a multi-sensory dining experience for dealers which highlighted the key functions of the appliances—ice, fire and steam.
Let The Show Begin - BTS
Let The Show Begin - Campaign Overview
Dinnertime Meets Showtime with Fabio Viviani and Molly Sims
Rachel Zoe: Entertaining Her Way
Campaign Social Teaser