Objective: Activate the brand and bring the kitchen remodel to life using tastemakers as a radical sales multiplier.
Solution: We built a strategic content platform to leverage tastemakers, designers, architects, and notable homeowners with the goal of becoming long-term partners in kitchen remodel projects. Offering a luxury kitchen package in exchange for access to content creation, we were able to create multi-layered narratives told from the perspective of Dacor’s three core consumers—architects, designers, and homeowners. This approach was built to not only gain credibility in the industry, but to set the stage for what would become a long-term content strategy heralding Dacor’s commitment to both historical legacy and leading-edge technology.
The partnership with AD100 designer Amy Kehoe artfully captured the intimate perspective on designing with authenticity, producing short-form social content, contextually targeted digital, print, assets for dacor.com, and a successful partnership with Goop.
RESULTS: 428,523 Impressions | CTR of .28% (3.5x stronger than industry standard) | Average Time Spent: 3:57 (138% longer than benchmark)