Watching The Lexus Fashion Workshop, a four-part series, causes you to reimagine everything around you. Innovative minds Eddie Borgo, Alejandro Ingelmo, John Patrick and Moss Lipow are challenged to recycle the 90% recyclable Lexus CT Hybrid into a complete fashion collection. What they come up with is nothing short of amazing.
RESULTS: 136 Million Earned Editorial Impressions | 42% lift in brand impression.
Exceeded norms by:
179% for ‘Unique’ 85% for ‘Inspiring’ 77% for ‘Worth Talking About’
Organic designer John Patrick recycles the Lexus CT Hybrid to create three highly imaginative pieces.
Jewelry wonder-child Eddie Borgo restructures the Lexus CT into three must-have pieces.
Fashion designer Alejandro Ingelmo is challenged to recycle the Lexus CT Hybrid into one of his fabulous pieces of footwear.
Eyewear designer Moss Lipow brings his own vision to the challenge to recycle the Lexus CT Hybrid.