Dacor partnered with artist Ann Agee to create a 360 immersive narrative around the launch of their halo product, the porcelain interior Atelier Edition refrigerator/freezer columns. The immersive narrative was meant to evoke the artistry that comes from the pure simplicity of white porcelain. A conceptual photoshoot took place within an artists atelier. The concept then came to life in the form of a pop up space at ADDS in NYC, immersing customers in a tactile experience that brought the artist, the muse and the viewer into one space. A panel discussion focused around entertaining provided additional social media content to engage our target.